
Often when I speak with fellow coaches and owners of small businesses, they aren’t aware that they should treat their most important business asset – their email list subscribers – as VIPs, or indeed why they need to. I was catching up with a fellow coach a while back, who was looking to start marketing…
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During a long drive the other day, I listened to an inspiring recorded interview with a very successful and respected small business expert. Once home again I eagerly visited his website, hoping to find more nuggets. Sure enough, all the published books were prominently displayed, together with links to forthcoming training courses, but otherwise the…
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