How can we get our messages heard above all the virtual noise? I read recently that we receive more information in a day than our grandparents did in their entire lifetime! You already know that most people are in a state of information overload these days, especially the electronic kind. It’s no wonder we feel…
You’ve probably noticed that Business Cards, those traditional little rectangles of card, are still one of the most popular pieces of business marketing material. And they continue to thrive in today’s increasingly online world. They are our primary introduction tool at local business networking events so it’s important to make sure we get our message…
I know I have, except with my sweet tooth I’d probably end up eating far too many of my own product, strictly in the name of quality control you understand! And then there’s the fact that I’m really not very good at baking … hmm, perhaps I’d better stick to business coaching after all. The…
The other day I arrived a few minutes early for an appointment with a fellow coach. We’d arranged to have coffee in the lounge of a local hotel I’ve used many times for meetings over the years. About 2 or 3 years ago, there had been a major refurbishment project with a very stylish result…
Once upon a time, but actually not so very long ago, marketing your small business was a relatively simple matter of going to networking meetings, sending out direct mailings and picking up the phone for a bit of cold calling. Now however, as most small businesses are making use of the internet and its many…
Many years ago, one of the more interesting modules of my Business Studies Diploma was grandly entitled ‘Marketing’ – but I have to say that the lectures bore little resemblance to the type of marketing activities I find myself doing today. There is a world of difference between learning the theory and finding out what…
Louise Barnes-Johnston is a Business Coach and Mentor, Online Marketing Advisor & Trainer.
She helps small business owners build a better business model by creating additional streams of income, to use social media marketing to attract more clients, and also how to be more productive so they don't need to work so hard. [Click to Read More …]
