Would you rather read a generic message or one written especially for you? Which would make you feel more inclined to connect with the sender? I thought so Those old style junk mailers that started with ‘Dear Sir or Madam’ are a typical example of generic messages. What such letters implied was that the sender…
Is your marketing strategy bringing you the results you want it to? If it isn’t, then perhaps the time is right to take a closer look at how you’re doing your relationship marketing. After all, marketing is (or should be) all about building relationships with prospective clients, especially if you’re a professional service provider like…
Have you seen some of the ‘done for you’ social media services on offer? They seem like an ideal and tempting answer for time-pressed business owners who want to build their online presence, but would rather pay someone else than do it themselves. Certainly, outsourcing some of your small business routine tasks is something I…
Louise Barnes-Johnston is a Business Coach and Mentor, Online Marketing Advisor & Trainer.
She helps small business owners build a better business model by creating additional streams of income, to use social media marketing to attract more clients, and also how to be more productive so they don't need to work so hard. [Click to Read More …]
