In this day and age, everyone has access to the internet, and social media and online marketing have become some of the most popular ways of promoting your business to the masses. Despite the advertising advancements in the digital landscape of today, no one can deny the importance of physical signage.
Although physical signs have been around for a long time, they remain one of the most cost-effective ways of attracting new customers to your business. Exterior signs for your business are long-term investments that not only last longer than contemporary social media campaigns but also give you a significant return on your investment.
Let us take a closer look at how having exterior signs can make a difference for your store.
Attracting New Customers
Convenience store outdoor signs are highly effective in attracting new customers to your business. A strategically placed physical sign can attract hundreds of new customers to your business each week if there is heavy foot traffic around its location. Many local and international businesses use physical signs placed on or around their establishment to draw the attention of passersby. Even if you are on your phone or driving, you are highly likely to notice an exterior sign for a business.
While on social media your customers are likely to skip ads or scroll past them, exterior signage makes it possible for you to advertise your store sales and offers in a way that holds the attention of potential customers. A well-made outdoor sign is one of the most effective types of print advertising available today and can be used to deliver your marketing messages to the masses efficiently.
Increasing Brand Awareness
If you use exterior signage for advertising, you can tap into multiple age demographics at the same time and create a sense of brand familiarity within your locality. People who tend to pass by the sign on their way to work or home get to see the name and details of your business daily. This form of passive marketing is more effective than it might seem because it helps increase your brand awareness within and outside your locality, helping you attract new customers every day.
Unlike social media marketing campaigns that require hiring social media managers and campaign content creators, physical signage does not need constant investment to prove fruitful for your convenience store. The initial investment in an outdoor sign is usually very small, and if you choose a durable material, your sign might not even need regular maintenance. This makes physical signs highly cost-effective forms of marketing that can be used by big and small businesses alike.
Bridging the Gap
Outdoor signs also help in bridging the gap between online and offline marketing for your business. If your sign carries your business details like a website URL, an email address, or a QR code for social media, customers are more likely to visit your website or social media and boost your online presence. Physical signage is, in a way, vital to keep up with the growing demand for online marketing.