The Importance Of Shipment Tracking

Differentiation in a saturated online market can feel very difficult to achieve as a retailer. What’s worse is the fact that, while perhaps having a differentiating product offering from competitors, shoppers may still not decide to order from retailers simply because their lead times are too long, or their shipping rates aren’t desirable. With the overabundance of choice in retailers, shoppers have built up a certain level of expectation when it comes to the shipping speeds and costs of their orders. The problem is, many smaller retailers will not have the fulfillment or logistical capabilities of other industry leaders. So, what are they left to do? Understanding that shipping speeds are hard to improve, many retailers attempt to look to alter the shipping costs necessary to be paid by their shoppers. Because while speed is important, the majority of shoppers would prefer a longer lead time with no cost. Understanding this, retailers have prioritized identifying fulfilment solutions to do exactly that for their customers. Interested in learning more about these solutions? Be sure to continue reading on to the infographic paired alongside this post for more information.

The Importance Of Shipment Tracking presented by Westfalia Technologies, an warehouse automation company

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